According to IFPI (International Federation of Phonographic Industry), it can take anywhere from $500,000 to $2,000,000 to break an artist. Despite more independent artists making more money than ever, there's an exception to this rule. This does not factor in the low-income homes, etc. The average unsigned recording artists lack three extremely important elements needed to have any attempt at a successful record release and/or career. These are; money, industry knowledge, and resources. Money is the most important element as the saying is, "You gotta spend money to make money." This is so true. Releasing a single to the public is no different than an entrepreneur releasing a product. Without money, it's hard to get those important resources needed, and without an effective team that has industry knowledge, it's hard for an artist to make the right decisions when it comes to marketing and promoting their release.
Our ULTIMATE mission is to provide our unsigned artists a platform that promotes their talents and equips them with the marketing, entrepreneurial, and life skills necessary to maximize their full potential on and off the stage.
Music is not only our sport...it's our passion, and we are dedicated to assisting the most important element of music...the artist.